Chulibamba Brand required the graphic design of its visual identity and its implementation in some of the most important prints and marketing communication.
CONCEPT
I used as a communication strategy a Monolithic Identity according to the characteristics of the business. The brand convey professionalism and stability combined with improvisation and naturalness that characterize Cubans.
CONCEPT
I used as a communication strategy a Monolithic Identity according to the characteristics of the business. The brand convey professionalism and stability combined with improvisation and naturalness that characterize Cubans.
ROLE
- Creative Direction
- Identity Design
- Packaging and Label Design
- Creative Direction
- Identity Design
- Packaging and Label Design
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