"So far, so close / Tan lejos, tan cerca"
"So far, so close" is a Rebtel Campaign for cubans target developed by the in-house creative team of the company, launched at the end of 2018. We developed a series of 5 cubans short real stories and a music video documenting their experience living in the island, distant from their loved ones and how they've been stayed connected. We also counted with the collaboration of a couple of great cuban rappers who made a song which turned to be the anthem for the campaign.
Roles
- Motion Graphic Design
- Teasers editing and color correction for the upper funnel
- Motion Graphic Design
- Teasers editing and color correction for the upper funnel
First Concept for the Teasers
Final Teasers for the Stories
Different lengths and formats were made for different channels.
